Website audits, GEO/SEO, and rebuilds

Your website is your front door.

Let's make sure it's open, clean, and welcoming.

Front Door Digital helps local home-services owners audit, optimize, and rebuild their websites, so the customers Google sends you actually call.

  • Honest, plain-English audits
  • Optimized for Google and AI search
  • Built for local home-services
Why we exist

Built by a local owner, for local owners.

Hi, I'm Tom. I run TruLight SLC, a permanent-lighting company here in Salt Lake. When I first launched the company, my website wasn't good. It looked dated, it didn't show up on Google, and the few visitors who did land on it bounced.

Once I got serious about fixing it, the difference was real. That's when I realized most local home-services owners are stuck in the same spot: great work, hard-earned reviews, and a website that doesn't reflect any of it. Front Door Digital exists to fix that, peer to peer.

Talk to Tom
What we do

Three ways we help.

Pick the one that fits where your business is right now. Most owners start with the audit.

01

Website Audit

A clear, plain-English review of what's working, what's broken, and what to fix first.

  • Page-by-page review of speed, mobile experience, and conversion gaps
  • Google search visibility check (rankings, indexing, technical SEO)
  • AI search readiness (ChatGPT, Perplexity, Gemini, Google AI Overviews)
  • Prioritized fix list you can hand to any developer

You get: a written audit (PDF) plus a 30-minute walkthrough call.

02

GEO & SEO Improvements

Targeted fixes that get you found by both traditional Google and AI search engines.

  • Local SEO: Google Business Profile, citations, location pages
  • On-page SEO: titles, schema markup, internal linking, page speed
  • GEO (Generative Engine Optimization) for AI search citations
  • Content recommendations tied to what your customers actually search

You get: a 60-day implementation sprint with weekly progress updates.

03

Site Rebuild

A fast, modern, mobile-first website built to convert the visitors you've earned.

  • Custom design built around your services and service area
  • Built on a modern stack (fast load times, secure, easy to update)
  • Conversion-focused: clear CTAs, trust signals, contact paths
  • Optimized for search and AI from day one

You get: a launched site in 3 to 5 weeks, with a 30-day support window.

How it works

A simple, four-step process.

  1. 1

    Discovery call

    30 minutes on the phone. Tell me about your business, your customers, and what's been frustrating you about your current site.

  2. 2

    Free audit

    I run a full website audit and send you a written report with prioritized findings. No pressure, no contract, no upsell.

  3. 3

    Walkthrough

    We jump on a call to walk through the audit. You decide what (if anything) you want to do next.

  4. 4

    The work

    If we move forward, you get a fixed-scope proposal with a clear timeline, a clear price, and weekly check-ins.

Why Front Door Digital

Different from the agency you tried last time.

Peer to peer.

I run a local home-services business too. You're not getting passed off to an account manager. You're working with the operator.

Built for local.

This isn't a generic template adapted for HVAC or plumbing. Every recommendation is grounded in how local home-services customers actually search and decide.

Plain English.

No agency jargon. No 80-page deliverables full of metrics that don't mean anything. You'll always know what we're doing and why.

Ready for AI search.

Customers are searching in ChatGPT, Perplexity, and Gemini, not just Google. We build sites and content that get cited in both.

Fixed scope, fixed price.

You'll know exactly what you're getting and what it costs before we start. No retainer creep, no surprise invoices.

Local accountability.

Based in Salt Lake. Available by text. If something breaks, you can reach me directly.

Get started

Let's see what your front door looks like.

Free website audit. No contract. No obligation. You'll get a written report and a 30-minute walkthrough, even if we never work together after that.

Tom Porter · Front Door Digital · Salt Lake City, UT