Front Door Digital
About Front Door Digital

Hi, I’m Tom Porter.

I’m the owner of TruLight SLC, the Salt Lake County dealer for TruLight permanent lighting. While running that business, I got fed up with marketing agencies that overpromised, underdelivered, and locked me into 12-month contracts I couldn’t get out of. So I started doing my own marketing. And then I built my own website.

That site, plus the way I run my own digital presence, is the reason TruLight SLC grew the way it did. Front Door Digital is how I do the same thing for other local home-services owners.

The story

Why I started this.

I’m not a tech guy by background. I’m a small business owner who got tired of paying for marketing that didn’t move the needle.

I worked with multiple agencies. Every time, the pattern was the same. Big promises in the sales call. A pretty contract. A few months of activity. Then radio silence, vague monthly reports, and the slow realization that the money I was spending wasn’t producing customers. When I tried to leave, I couldn’t. I was locked in.

That experience changed how I think about marketing for my own business and now for the businesses I work with.

I started reading. Then building. I rebuilt TruLight SLC’s website on a modern stack (Next.js on Vercel, the same setup the best brands in the world use). I wrote my own SEO content. I figured out how to get my site to actually show up in Google AND in the AI search engines like ChatGPT and Perplexity that are becoming the new front door for customers.

The difference was night and day. And the cost of doing it myself was a fraction of what I’d been paying agencies to underperform.

So now I do it for other local owners.

What we promise

Two things, straight from what I hated as a customer.

01

You will always know exactly what you’re paying and what you’re paying for.

No quote-on-request. No “let’s hop on a call to discuss pricing.” No mystery line items on the invoice. Our full pricing structure is published as a PDF. Every tier has a fixed monthly. Every add-on has a fixed price. If something costs extra (like AI voice agent usage), you see the per-unit rate before you sign anything.

If you can’t tell exactly what you’re paying for after reading our pricing, that’s our fault and we’ll fix it.

02

We will never lock you into a long-term contract.

Everything is month-to-month. No 6-month minimums. No 12-month traps. No 90-day cancellation clauses. If we’re not producing results for your business, you cancel. The service runs through the end of your current paid month and that’s it. No fees, no notice period, no hard feelings.

I want my clients to stay because the work is good. Not because they’re stuck.

How that shows up in the work

Same principles, in the build.

  • Modern, fast, AI-search-ready websites. Built on Next.js and Vercel, server-side rendered, full schema markup. Google AND ChatGPT, Claude, Perplexity, and Gemini can all read your content the way they need to.
  • Reviews that actually help your SEO. Your Google reviews get pulled in daily and rendered as page content (not stuck in a third-party widget that search engines can’t read).
  • One operator, not a call center. You work with me directly. Your texts go to my phone. No account managers, no offshore handoffs.
  • Monthly reports that show you what changed. Not vanity metrics. Actual ranking, traffic, and lead changes month over month.
A note on TruLight SLC

Built on top of a real local business.

I still run TruLight SLC, and I will for the long haul. Front Door Digital is built on top of running an actual local home-services business, not on top of theory. When I tell you something will work for a roofing company, plumber, HVAC business, or landscaper, it’s because I’ve tested it on my own business first.

If you want to see the website I built for TruLight SLC, trulightslc.com . Same stack, same approach, same principles I’d bring to your site.

Let’s talk

If any of this sounds familiar, reach out.

If you’re a local home-services owner in Salt Lake County and you’ve ever felt the way I felt about your marketing, let’s talk. The first thing I’ll do is run a free audit of your existing site so you can see exactly what we’d change and why.

Call or text (801) 644-2138Email Tom

Tom Porter · Front Door Digital · Salt Lake City, UT