The Front Door blog.
Real writing on website speed, SEO, AI search, and the modern web stack. From a fellow home-services owner who got tired of slow sites and rebuilt his own. No fluff, no jargon, no padded word counts.
Schema Markup Without the Jargon (and Why It Matters More Than Ever for AI)
Schema markup is invisible labels for robots. Here's what to ship, why AI search elevated it, and how to check your own.
May 7, 2026Read post
Google Business Profile Is Doing 60% of Your Marketing. Are You Treating It That Way?
For home-services businesses, Google Business Profile drives most of the lead flow. Most owners under-invest by 10x.
May 7, 2026Read post
Lovable.app and the AI-Website Hype: What I Learned Rebuilding Off It
I built TruLight on Lovable. Caught it timing out on my dad's iPhone. Here's what the rebuild taught me about AI builders.
May 7, 2026Read post
Wix vs Squarespace vs WordPress vs Next.js: Head-to-Head for a 10-Person Home-Services Shop
Five criteria, four platforms, scored honestly. Plus a four-question decision tree to self-sort.
May 7, 2026Read post
Shopify for Service Businesses: When It Makes Sense, When It Absolutely Doesn't
Shopify is the best e-commerce platform on the planet. For service businesses without products, it's a square peg.
May 7, 2026Read post
Squarespace for Home-Services Businesses: What It Does Well and Where It Stops Scaling
Squarespace ships the best-looking templates in the category. Here are the structural walls home-services owners hit.
May 7, 2026Read post
Webflow vs Next.js for Service Businesses
Webflow is the most credible modern page builder. Here's where Next.js still wins for service businesses.
May 7, 2026Read post
How to Test Your Own Website Speed in 2 Minutes
Open PageSpeed Insights, ignore the noise, focus on the three numbers that actually matter.
May 7, 2026Read post
Your Site Is Fast on Your Laptop and Slow on Your Customer's Phone (Here's Why)
Why your office Wi-Fi makes your slow site look fast, and how to test like a customer in the field.
May 7, 2026Read post
Why Most Local Business Websites Are Slower Than They Should Be
Most home-services sites take 4 to 6 seconds to load on mobile. The reason isn't your design. It's the stack underneath.
May 7, 2026Read post
AI Overviews Are Eating the Top of Search Results. Here's How to Show Up.
AI Overviews, ChatGPT Search, and Perplexity are reshaping search. Here's how to get cited inside the answer itself.
May 7, 2026Read post
Core Web Vitals Explained for Owners Who Don't Code
LCP, INP, CLS in plain English. What each means, what causes a bad score, what good looks like in the wild.
May 7, 2026Read post
The 3-Second Rule Isn't Enough: What Page Speed Actually Costs Home-Services Owners
Page-builder sites cost home-services owners thousands per month in lost leads. Here's the math, with sources.
May 7, 2026Read post
Weebly, Hostinger, Site123, Square Online: Why Builder-of-the-Month Sites Share the Same Problems
Cheap site builders all share the same architectural debt. Here's the honest cheap path that's actually fast.
May 7, 2026Read post
WordPress Without a Developer: The Hidden Costs Nobody Warned You About
WordPress isn't free. The real annual cost runs $2,850 to $8,350 once hosting, plugins, and maintenance land.
May 7, 2026Read post
GoDaddy Website Builder: Why It Ships Heavy and What to Do About It
GoDaddy is a domain registrar that bolted on a website builder. Here's how to keep the domain and ditch the website.
May 7, 2026Read post
The Truth About Wix Websites for Home-Services Owners
Wix isn't bad. It's bad for home-services owners chasing serious local search. Here's the architectural ceiling.
May 7, 2026Read post
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