The green pool emergency
A party this weekend and the water is a swamp. Same-day, and they will pay a premium. Pick up and you win it.
Pool service · Front of house
Pool service websites that fill your routes while you’re in a backyard.
One new maintenance customer is worth $1,000 to $1,800 a year, every year. But the calls come while you’re elbow-deep in a skimmer, and the ones you miss become someone else’s route. We build the site and the 24/7 front desk that catch them.
Starter sites from $499, and you own the code. Pass Core Web Vitals on launch, or you don’t pay the setup fee.
The buyer
Most pool calls show up mid-problem or mid-decision.
Some have a swamp before a party. Some just bought a house with a pool they do not understand. The company that answers first signs the route.
New homeowner with a pool
They want a weekly service to just handle it. A high-value recurring customer if you answer first.
Equipment down
The pump or heater quit. A repair-now call and a bigger ticket.
Shopping weekly service
Comparing two or three companies on price and reviews. A clean site and strong reviews close it.
Speed
A slow site loses the call before it rings.
Most pool service searches happen on a phone, often poolside or mid-problem. Every second of load time is another chance to bounce back to Google and tap the next result.
Real rebuilds, real numbers.
We rebuilt TruLight Austin, a local home-services business, from a 56 MB homepage down to 1.56 MB. A Squarespace site we rebuilt went from 19 MB to 1.83 MB. Same content, a fraction of the weight, and pages that load in well under a second.
Built on the modern stack.
Most pool service sites run on WordPress, Wix, or Squarespace, which assemble the page in the browser on every single visit. We build on Next.js and serve from Vercel’s global edge, so the page arrives already built. That is the architectural reason for the gap, not a trick or a plugin.
Pass Core Web Vitals on launch, or you don’t pay the setup fee. We put that in writing.
Structure
A pool site should sort the work, not flatten it.
Your service software runs the routes. It doesn’t fill them or answer the phone. That is what we do, with a clear path for each kind of job.
01
Weekly & recurring maintenance
The route-filling core, billed monthly.
02
Green-to-clean & one-time cleanups
Urgent and premium, booked fast.
03
Equipment repair & install
Pumps, heaters, filters, and automation.
04
Openings, closings & seasonal
The seasonal calls that bracket the year.
AI search
When someone asks ChatGPT for pool service in your area, do you show up?
Customers now start in ChatGPT, Perplexity, and Google’s AI Overviews, not just the search bar.
Those tools quote sites they can read cleanly: structured data, real reviews, server-rendered content, and an llms.txt file that tells them what you do. Most pool service sites give them nothing to quote, so they get left out of the answer entirely.
We build yours to be the one they cite. It is the part most web shops still ignore, and it is the difference between being found and being skipped.
The offer
Two ways to work together.
Start small and own it, or hand us the whole front door. Either way you get a fast, custom site, not a template.
$499
Starter site. You own it.
- 5-page custom site (Home, Services, About, Contact, plus one)
- Mobile-first build, schema markup on the homepage
- Server-rendered for Google and AI crawlers
- SSL and a global CDN included
One-time. Host it with us for a small monthly, or take the code and host it anywhere. No lock-in.
$99+
Managed plans, $99 to $899 a month.
- A 24/7 AI receptionist that books new route customers around the clock
- Review management, because pool buyers choose on reviews
- Dedicated service and city pages that rank
- Google Business Profile setup, GEO and SEO tracking
For owners who want the calls handled, not just the website built. See full pricing
FAQ
Straight answers.
Do I own the website?
Yes. The starter site is yours. Host it with us or take the code and host it anywhere. No lock-in, ever.
I already use Skimmer or pool software. Do I need this?
Yes. That runs your routes and billing. It doesn't answer your phone, chase reviews, or get you found. This is the front desk, not the back office.
Does the AI receptionist book new customers?
Yes, 24/7. It answers, qualifies, and books, and texts back missed calls in seconds, so a weekend green-pool call never goes to voicemail.
When should I build this?
Before the season. The companies that own spring are the ones answering every call and out-reviewing competitors now.
Do you do pool-specific SEO and AI search?
Yes. Pages for the searches that sign routes, like weekly pool service, green pool cleanup, and pool equipment repair, broken out by city.
Get started
See what your pool service site is leaving on the table.
Start with the free audit. I’ll show you where your site is slow, where you’re invisible to AI search, and what a rebuild would actually change. No contract, no obligation.